The Armada Marketing Team

We don't want to look like a block of concrete. At Armada Marketing, we are a team of inviduals with our own set of expertise and experiences and we want to showcase every single one of them. #Humblebrag.
Daniyal Zafar

Daniyal Zafar

Founder and Director

Joyce Shen

Joyce Shen

Business Development

Bassem Elghawaby

Bassem Elghawaby

Director of Partnerships

Bassem was born in Ottawa as a second generation Canadian whose parents emigrated from Egypt. He has lived abroad, and speaks French and Arabic along with English. He is a creative person and thinker who’s taken those traits and incorporated them into entrepreneurship and the world of digital marketing. He strongly believes in both sustainable business models and making a social impact through supporting and empowering those on the frontlines of positive action in the world. He is excited and motivated to add his experience, and drive for learning and personal development to the great work being done by the team at Armada Marketing.

Haider Ali

Haider Ali

Software and Web Development

Haider is passionate about Website and Mobile Application development, forums, hosting facilities and has gained quite a bit of experience in the creation and management of such services. To him, it’s all about establishing a pleasing interactive user experience to reach the optimum level of customer satisfaction.

Mike Drummond

Mike Drummond

Video and Photo Production

 

Ihab El-Waly

Ihab El-Waly

SEO Management

Call Ihab the ranker! Ihab is the SEO Specialist that makes dreams such as being on the first page of Google come true.
Mohammad Omran

Mohammad Omran

Multimedia Developer & Graphic Artist

The following quote by Hillman Curtis could sum up Mohammad’s design philosophy: “The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’ 

Mohammad is a Multimedia Developer specializing in Print and Web media based communication collateral. He has extensive experience designing and producing marketing materials including branding, website design, advertising, and multimedia. He is able to manage projects while meeting deadlines and budget. Simply, he delivers innovative Design solutions. 

An entrepreneur, team player, and super nice guy, Armada Marketing is very pleased to have him on the team.

Zhuyin Fan

Zhuyin Fan

Digital Marketing Analyst

Zhuyin Fan is a third-year journalism student at Carleton University. She did summer internships for i-Weekly magazine and JSBC Broadcasting Corporation in China for the past two years with experience in social media and journalism. When she isn’t writing a news story, she is busy at connecting with her sources and coming up some ideas for her next works. Today, Zhuyin is using her talents and experience conducting market research analysis and content development for Armada Marketing.

Leah Cross

Leah Cross

Digital Marketing Analyst

Leah is a fourth year Communications honours student at Carleton University. She became passionate about writing in early elementary school and began writing stories, pretend news reports, and keeping a daily journal. She took this passion with her to Algonquin college where she was elected for the position of Entertainment Editor for The Algonquin Times. From there, she worked full time in sales at a gym and began suggesting new marketing and advertising techniques for the location she worked at. After winning multiple awards for most sales in a competitive environment, she realized she was not only skilled with the written word, but also with representing a company or a product. Her success in the Communications program made her eager to apply all of her acquired knowledge and natural passion to the Ottawa community. Armada Marketing is Chapter 1 in her journey.

Pat Ringland

Pat Ringland

Digital Marketing Analyst

After finishing his Bachelor of Arts in Sociology from Carleton University, Pat worked in marketing roles at various start-ups in the Ottawa area. It was during this time that Pat realized the importance of digital marketing to a company’s overall marketing strategy, so he returned to school and in 2017 he graduated with a Certificate in Digital Analytics from Algonquin College. Pat’s educational and employment backgrounds allow him to bring a unique mix of digital marketing, analytics, market research, and customer experience management expertise to any company that is looking to benefit from the impact that Armada Marketing Corp can bring to their digital marketing efforts.

Yacine Filali

Yacine Filali

Accounting Manager

Yacine is an Ottawa-based accountant that handles all quarterly and yearly financials for Armada Marketing.